Polish feminists criticize breast cancer check slogan as sexist
By APTuesday, March 23, 2010
Polish feminists criticize breast cancer slogan
WARSAW, Poland — Polish feminists are criticizing a slogan used in a hospital campaign promoting mammograms, saying it is sexist and encourages molestation.
The Opole cancer hospital sent letters in recent months to company directors in southwestern Poland asking them to encourage female employees to have breast cancer checks. The letters contained the campaign slogan: “I check the breasts of my employees myself.”
Joanna Piotrowska of the feminist Feminoteka group said Tuesday the slogan is sexist — and that it encourages molestation and treating employees like property. The group criticized the slogan on its Web site.
Krystyna Raczynska, who ran the hospital campaign, says the slogan was aimed at using humor to draw attention to the issue and no offense was intended.
