Kellogg pulling immunity claims from Rice Krispie boxes due to public attention on swine flu

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Kellogg pulls immunity claima from Rice Krispies

BATTLE CREEK, Mich. — Kellogg says it will pull health claims from its Rice Krispies cereal box due to the public’s growing concern about swine flu.

The food company began adding antioxidants to the cereal last year and noted on the cereal box that these antioxidants help support the immune system.

But Kellogg said Wednesday it will phase the message out of its packages over the next few months, given the public attention on swine flu.

It will not alter the ingredients in the cereal.